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Yellow gold is in demand

14:39:50 GMT, 18 May, 2007
Jewellers at the international jewellery fair in Vicenza have spoken of their belief that this year promises to see a splurge of demand for yellow gold.Designer Paladino Orlandini stressed to news agency Reuters that yellow gold resonates with a "warm message" to consumers, highlighting its popular place in the jewellery market.In addition, there is currently a tide of demand from Europe and the US for styles of yellow gold jewellery that harps back to by-gone eras such as Roman and Ancient Greek times. Demand for jewellery is up per se, according to the World Gold Council (WGC) which discovered that March this year saw a 38 per cent increase in demand for jewellery worldwide on the corresponding time period last year.The Chinese year of the golden pig has had a positive impact on worldwide sales due to the fact that it is seen as being a highly auspicious period and so gold purchases, especially jewellery have risen as a result.

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